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Being over-estimated is just as big of a problem as being under-estimated. Well-received high brow artists may play you in better, but well-received low brow artists make the playing in unnecessary.
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SZA is an rnb singer from St. Louis, Missouri. She was a peculiar signee to Top Dawg Entertainment because before SZA, they had been a pretty hard rap label with no track record of producing artists that sound like SZA. She has a hip hop cadence in her raw song writing and rapper-featured high moments. There's something infectious about her humility and relatable subject matter. However, that same presentation makes her incomparable to other females at her level of fame. Maybe she doesn't want that. SZA is good, but there's room to be a little more. Maybe she needs a strong, memorable song or to be rebranded with more mainstream appeal but SZA has proven her ability to achieve and maintain the spotlight.
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Making money is non-negotiable. Simplicity is socially more functional. We prefer categories attainable to everyone. 
However, because life is complicated, self-interest is never rigidly hinged on intolerance.
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