Tyler, The Creator has recently done an interview where he compared rappers without a sincere love for their hip hop music as audio-mockery. While I think artistic passion is vital for longevity, different audiences are looking for different things.
That's why rebelling against the need/favoritism towards natural talent (sending the message anyone can make music) can ironically make satirical artists more engaging than sincere artists. Also, music is a lot of work and some people don't have enough confidence to admit how much they love hip hop and how serious their efforts truly are.
Foster Lancaster is an indie rnb artist from Detroit, Michigan. Forever, was a milestone because it was the first album that really did a good job of proving his appeal as an artist and explaining why he was making music. Origin however, is another milestone because his presentation is a little more mature, his brand is a little more "original", and his sound is a little more impressive. The message of Origin is clear and resonates on a level that his previous music hasn't been able to. If you want quality music that has a positive message, this is your album.
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