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"Color-blind Hip Hop"
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Making money is difficult... very difficult. The world is filled with businesses, but the same way many rappers simply look like they made it, many businesses are not independently profitable, they are just integrated into conglomerates. MOST businesses pretend to be profitable so entrepreneurs are rarely INDEPENDENTLY successful.

Commerce is controlled, so you can easily fail to make money going against the flow.

You need to make your projects about other people in order to make them care/support you.

Pipe dreams are not the way to go. Get a career that is profitable for the worst people in their industry; like a doctor or lawyer. You don't want a career that only pays when you're the best in the world at it.

Be personable. Be considerate. Be intuitive. Be original. And most of all, be passionate. Nearly all successful business people in this world are passionate.

Polo G is an intelligent thug. He's articulate, but uses slang. He's a young artist too. All his lyrics are emotionally charged like rock, but they're about thug life. This album is very good. He doesn't experiment much with the genre, but he does his straight-forward music with enough quality to remain interesting anyway.



 Recently Midwest rapper and prominent East St. Louis rapper BRB Loopy delivered his new visual "Blessing" to fans. Fresh out of the hospital and in recovery from a vicious shooting that almost took him from his family and loved ones, BRB Loopy returns with strength and delivers an emotional visual after taking five shots. 


"I just want the fans, the older fans, the newer ones just coming in, I appreciate you all. Going through what I went through over the past few months, I know people and fans have gone through what I've gone through and hopefully if fans go through this they can relate. I just hope they can stick with me because we on the way for sure," BRB Loopy explained. 


As of now this song will be a single, but according to management BRB Loopy will just continue to release singles through Create Music through the next few releases. 


"When I put the album together this will be on there for sure," BRB Loopy said. "Create is bringing their staff and they are known for their social media presence.  They reached out to us and so we are going to release a few records through them and see how this goes."


In the visual BRB Loopy can be seen with his kids embracing them and holding them closely, as his perspective on life has truly changed after being humbled by the nearly fatal shooting. 


"A lot has changed quickly, I got shot 5 times, I lost a kidney, still working on getting my right leg back together. After I got shot I got pulled out of my hospital bed by police and I'm still fighting a case with an ankle monitor, but the situation woke me up and the situation is a lesson learned for real for real and it's a blessing to be alive, which is how I came up with the song" BRB Loopy said. 


Refusing to give in to the perpetrators and quit rapping BRB Loopy embraced this challenge in his life by fighting for his life and coming home to his family. 


"The image that I wanted to get out is about family. I wanted to make sure people felt the song and then putting those images with the song, it shows people that this is real life, this is something that really went on. The hospital scene, my family interacting in the church scene, it made sure that I was bringing everything to life. I had my family members come out so that it made it look like a full church and it really helped my image and the family images I wanted to put out," BRB Loopy said. 


With Summer on the brink of breaking through BRB Loopy has his sights on establishing some stability and focus to continue to crank out records. 


"I got court this Summer and then I got my birthday and I'm hoping to get this ankle monitor removed so that I can do shows, radio and appearances that I want to make. Then I will probably be moving to Florida or Atlanta and just putting everything in my music." 

So "links" was a nice compliment. It acknowledged the occasional inconsistency of society's expectations culturally. "Creators" awarded the vision of Tyler, focused culture on the inspiration of a lot of cool ideas, discouraged over-achieving by questioning its originality, and promoted a very eye-opening artist to more people.

"Links" and "Creators" spread awareness but they also paint a bit of an anomaly to black intelligence. That anomaly fortifies supremacy, and it doesn't send the message of "sameness." "Dark human", "dark educated human", were meant to do this, but they just kind of feel like colorblind supremacy.

The feedback from the world is often much cleaner than their actions. They make sure you have clean intentions, but actively tolerate mistreatment on their end. It's like having a repentant bully. It's a little better, but very confusing.

The hood delivery of hip hop has gotten a lot more exaggerated, the lyrics have been simplified, but "the culture" is the selling point for a lot of new artists. Rap artists try to stay within the culture even if it means holding back their flows and punchlines.

The problem is they care more about being authentic to the culture than they care about selling it to other cultures which is a problem. The hood can connect with hood culture focused music due to common experiences, but for the people that can not, the video is simply a depiction of how hip hop is already perceived. How many times can you create the same experience before you hurt your own cause?

All approaches to entertainment have pro's and con's. People have so many different backgrounds and tastes, there's probably some good that comes from all music.


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