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Jhene Aiko is an R&B singer from Los Angeles California. Although she has had little exposure in the mainstream, she is highly prominent in rap culture. Appropriately, the hip hop influenced moments of this album are the high-points and most original parts. She's understated, but there's a humility and earthiness that comes with that; that's infectious. She's very bold about her heritage. The ethnic aesthetic is soothing because it's not negative or vane. Jhene Aiko doesn't have much of a message or agenda, she's a girl trying to find love. While that may seem boring, she's so analytical about her romances that it isn't one dimensional. Westside Whimsy is good, but not great and for the anti-elitism culture, that may be perfect.
360 deals; advances in assets rather than money. Rappers are often better at depicting the dream than living it authentically. It's nearly impossible to gain notoriety and avoid the hustles that when surfaced, immediately cancel careers. Socially transcending racial and economic status limitations with music is taken seriously and interrupted pettily. Is your favorite rapper selling albums or selling dreams?
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