Thug Life

A big part of hip hop is the legacy of thug culture. 

The good thing about thug culture is that it teaches 100% acceptance of urban culture.

Music quality has nothing to do with any one-dimensional aspect. The question is, if people are connecting to the 2020's rap organically like they should, why is there so much philanthropic gatekeeping to stop new alternatives?

While most audiences may prefer rap music that they respect and relate to, thug culture has always been lemonade.

Khantrast - Malfunction

Cross Cultural Irony

Hip hop is a predominantly urban supported genre. We remain interested in interrupting segregation whenever possible. While sometimes that means diversifying the roster, sometimes it doesn't. 

Imagine if country music was filled with urban artists. Being apart of country music would not be able to authenticate and validate your ties to country's culture. A little exclusion helps make the inclusion more powerful.

Nasty C - Free (Deluxe) (R.I. Review)

Nasty C is a rapper from South Africa. While this isn't close to his first release, he is still dedicated to his hustle. Nasty C has a very simple lyricism, but he conveys his ideas clearly and understandably. This album is creative, progressive, and polished. He may have more momentum in Africa, but this album would have commercial appeal in America. Nasty C is refreshingly talented and original, but his universal focus has left some of his music a little bland. Nasty C has a lot of potential, but he may need to deviate from the standard rapper persona a little to really get noticed.

Token - Sarah's Song

Rapindie.com Commercial - Why Is Hip Hop Important?

Baby Keem - Good Flirts (feat. Kendrick Lamar and Momo Boyd)

Foster Lancaster Music

Sideshow - Bandido Generoso

Wesley Joseph - Pluto Baby

Connor Price - Inside / Outside

Waka Flocka - King Killa