Being an internet or tv celebrity is great but cross-over markets are not dependable enough to build a lifestyle off of. The question is why?
1. One theory is the earlier generational audiences simply aren't aware of ALL of our favorite rappers.
Other theories are:
2. Facial recognition is inconvenient.
3. Kindness/acceptance in the authority vs kindness/acceptance of the community.
4. Ever-evolving criteria for acceptance.
5. Conditioning of mindless exclusion.
Maybe "Creator Swag" is working and people underestimate it based on their own experiences of exclusion, and perceived reactions. Do you make an effort to make earned exceptions to your filters?
Playboi Carti is a rapper from Atlanta Georgia. Playboi started an honorary member of Asap Mob, which meant he had a dual market and a lot of clout before he had music. From his first released song, he was different. He has a score to settle with elitist culture and it manifests itself in this extremely nuanced competitiveness in his lyrics and presentation. However, that's why he's so popular. His conquest is soothing to his marginalized audience and is consistently victorious as well. This album is as good as his former releases and the collaborations are impressive. His branding is based on effortlessness, but it kinda feels wrong to praise such lazy writing. If he wanted to, he could do a better job of earning his position as an artist but we'll see how many times he can get by with his current formula.
SZA is an rnb singer from St. Louis, Missouri. She was a peculiar signee to Top Dawg Entertainment because before SZA, they had been a pretty hard rap label with no track record of producing artists that sound like SZA. She has a hip hop cadence in her raw song writing and rapper-featured high moments. There's something infectious about her humility and relatable subject matter. However, that same presentation makes her incomparable to other females at her level of fame. Maybe she doesn't want that. SZA is good, but there's room to be a little more. Maybe she needs a strong, memorable song or to be rebranded with more mainstream appeal but SZA has proven her ability to achieve and maintain the spotlight.
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