In 2024, we noticed that audiences seem more interested in the technology and ideas than they are the music.
Although the immediate inclination is to pass the indifference off on cultural rejection or audience gathering issues, a more accurate explanation is that most music in 2024 is intentionally mediocre to preserve unity and share cultural momentum.
People frown on talented, substantially different, or intellectual rap for not helping the core hip hop-base enough. The irony is maybe it's a good thing for the words to outshine being in the field.