Kendrick Lamar has had a big year. His infamous Drake beef song has had more exposure than his entire discography put together. Intelligently, he has chosen to use that spotlight to introduce these casual listeners to his actual music. Kendrick Lamar is the most creative rapper in the game. Every release he does something you haven't heard. We choose to stay away from the "Big 3" argument because being a great "indie rapper" is a different set of criteria. Any 10 seconds of "GNX" proves his talent and is top notch hip hop, but activism is divisive. How do we make the world better? More fair? "Tv off" is a great song, but the message is a little open ended. He explores several different angles of reality. The rappers with depth are getting older, and although they are aging well, the lack of upcoming artists makes celebrating seasoned rappers seem like over-hype. Interestingly, the song "GNX" addresses this reaction by featuring three rappers that seriously miss the target.
In the monotony of modern existence, music has become a background experience for most rather than a foreground experience. Independent hip hop is no different. RapIndie has a catalog of nearly 1000 posts, but if you want to become one of them, this is what RapIndie looks for:
1. Raps that are difficult or creative.
2. Artist authenticity (rapping about their own lives).
3. Cultural significance (songs that elicit social reactions from people).
4. Empowerment (songs that break stereotypes, or songs that display stereotypes in a positive light).
Tyler, The Creator... Arguably the pioneer of indie rap/hipster rap/alternative rap; His career is gargantuan compared to the hipster bands beside him at the time of his rise to fame. He's a blend of intelligence and radical perspective that mixes German and African culture in a way that has a social value only limited by its inability to be faked by other rappers.
Tyler began as the Marilyn Manson of hip hop. Although it's nice that he has gathered a younger content-sensitive audience for his newer music, disowning his previous music like he often does is just a waste of a lot of momentum.
Chromakopia may not blow you away the first listen, but that's not what his music does. He meticulously designs his music to combine his visuals, messages, and audience representation, into a unified experience that makes more sense each time you listen. His songs are also created to be performed.
The best song of the album is a collab with School Boy Q, which is a good matchup because Tyler doesn't always have imaginative flows or clever punchlines, and Schoolboy Q doesn't have a brand as strong as Tyler to generate listeners.
Belittling Odd Future is a little dismissive of their contributions to his career, and the raps themselves are probably the least impressive aspect of the release. All in all, Tyler is working hard and it's paying off.
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