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In hip hop, your sound isn't youthful or old school; It has either changed to fit current trends or it is a flow from a previous era. Sometimes the most successful rappers adapt to what the youth sound like; like Kanye. Other times, rappers get successful with an old school flow on new instrumentals; like Juicy J. Sometimes you have artists like Lil Wayne that lose their connection to their market by missing key components to their appeal: truly comedic punchlines he laughed at in the take he recorded, his massive sense of confidence, or instrumentals as good as "Tha Carter 3".
Let's be honest, 2023 is a tough crowd. However, it's often overlooked in favor of money and power. We think the audience matters. You matter. So what's new in 2023? "Identity" is dead. For a while heritage/collective identity was a common source of pride, but even that has now been over-shadowed by other values.
The nicest thing about concerts is you gather people that like you if you're doing it right. However even that can be fickle. In eras like this, one of the strongest 2023 bonds comes from hardship and abuse. The same "knock them down a peg" mentality that creates underdogs, is what makes us support them over and over again.
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