Asap Rocky's infamously long-teased comeback is finally here. Asap Rocky is an authentic person, and unlike most rappers, his persona is branded on the scale of a mainstream artist. His name weighs as much as his music if not tremendously more so this release is in the shadow of his acting, clothing, modeling, and relationship with Rihanna. That doesn't mean it's bad, it's just a little scattered. He plays around with punk, club, and a few other genres in a way that seems a little too playful and experimental; rather than confident and intentional. The quality of the rap is consistently good. There's a surprise collaboration with Tyler, The Creator at the end that feels very satisfying and high-energy. His target audience seems to be relatively young skaters, rather than hip hop heads, or yuppies, but it successfully captures the angsty style of 2026 adolescent music. One painfully disappointing missed opportunity would be a feature from... Rihanna!
