Tyler, The Creator... Arguably the pioneer of indie rap/hipster rap/alternative rap; His career is gargantuan compared to the hipster bands beside him at the time of his rise to fame. He's a blend of intelligence and radical perspective that mixes German and African culture in a way that has a social value only limited by its inability to be faked by other rappers.
Tyler began as the Marilyn Manson of hip hop. Although it's nice that he has gathered a younger content-sensitive audience for his newer music, disowning his previous music like he often does is just a waste of a lot of momentum.
Chromakopia may not blow you away the first listen, but that's not what his music does. He meticulously designs his music to combine his visuals, messages, and audience representation, into a unified experience that makes more sense each time you listen. His songs are also created to be performed.
The best song of the album is a collab with School Boy Q, which is a good matchup because Tyler doesn't always have imaginative flows or clever punchlines, and Schoolboy Q doesn't have a brand as strong as Tyler to generate listeners.
Belittling Odd Future is a little dismissive of their contributions to his career, and the raps themselves are probably the least impressive aspect of the release. All in all, Tyler is working hard and it's paying off.
In 2024, we noticed that audiences seem more interested in the technology and ideas than they are the music.
Although the immediate inclination is to pass the indifference off on cultural rejection or audience gathering issues, a more accurate explanation is that most music in 2024 is intentionally mediocre to preserve unity and share cultural momentum.
People frown on talented, substantially different, or intellectual rap for not helping the core hip hop-base enough. The irony is maybe it's a good thing for the words to outshine being in the field.
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