We benefit when people represent our culture favorably and they can become a social common-ground.
The merch we wear can communicate who we are and connect us on a scale we may not reach with our own notoriety.
The musical entertainment we get is beyond deserving of the streaming click.
It's always tempting to have reservations due to things we would change about an act or platform so being a passionate fan of someone or something doesn't happen by accident. It's a choice. And it may seem selfless or submissive, but committing yourself to supporting someone else can give you more swag and be a lot of fun. Go be a real fan.
Another way to promote is to be different. It may be tempting to follow trends, but originality is very important for relevancy and narrowing competition.
The last advice is go to the source. Record labels, managers, influencers; Don't beat around the bush. Usually the music industry has key people that "gate keep" and scout talent.
There are a lot of really talented artists that simply can't get on the surface of culture. That may be by design. We accept artist suggestions at rapindie@rapindie.com.
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