Has technology made thug power weak and trivial? Has evolution replaced all moral codes? Has brainwashing created a criticalness to thug culture that's more social than it is rational?
No matter how divided the world gets, artists like Macklemore don't appeal to any hip hop listening demographic. Odd Future was the face of suburban hip hop despite the social norms of the era.
Although that gave modern rap a cultural security by favoring the ethnicity influence when consuming hip hop, when the mainstream failed to dominate it, they stopped supporting it. They may not prefer Macklemore, but without having relatability/pride in it... the suburban audience lost all interest.
So which rapper do you support?
Recently Oakland rapper Budda Mack released the video for his song "Hollow" which features fellow Bay Area rapper Foreign Glizzy. Featuring red highlights throughout the visual, Budda Mack gives rap fans in Oakland something to cheer about for years to come.
