Adorning a cryptic mask with a somber demeanor East Coast artist PVRTH delivers the new visual to his hair-raising song, "When I'm Down."
Filming the visual in New York City, this rising rap artist thinks outside the box with his horror friendly vibes as he lurks around the New York City subways rapping over a lively trapped out beat, produced by frequent collaborator Dark Rose.
Included with the visual release of "When I'm Down," PVRTH gave fans an opportunity to win one of his masks. The winner of the contest would also get a $25 Amazon gift card for participating and joining in on the epic release.
The single marks a new chapter in the history of the artist PVRTH, with new, professional music videos and a better distribution service.
Today Crown Heights rapper Bam Roc delivers his momentus new single titled, "Bloc Work." Building upon his previous efforts since he was a kid rapping on blank tapes over HOT 97 instrumentals, this Brooklyn upstart gives fans bar after bar of lyrics to keep the listener locked in.
"I came across Axel Beats Summer of 2017-18 and I saw his beats had a large impact on drill music in Brooklyn, so I searched him up on YouTube where he had a variety of beats," Bam Roc explained. "It took me some time to find the right beat because I like to go off of a feeling and vibe when I write and create my work. I don’t like to force the music, to me when you do that it takes away from the authenticity, but once I found the right beat for my single Bloc Work I knew I had something."
Remaining true to his upbringing in Brooklyn, Bam Roc has grown from a kid to a man through rap and you can hear it in his lyrics and sound.
"I’m from Crown Heights, Brooklyn born and raised, I love my neighborhood - there’s a lot of different cultures and races it’s a very diverse place. We also have the big Caribbean parade also known as the Labor Day Carnival - the food is amazing. Growing up I always had something to do, from jumping bike ramps, to playing man hunt, to seeing fights it was different but I wouldn’t change where I’m from for nothing. It taught me a lot growing up as a kid and now a man."
Rapping since the age of 12 and watching my family The Ranjahz try their hand at the music industry, Bam Roc used to record over instrumentals as a kid but basketball was his dream through junior high and high school. By the time Bam Roc turned 18 years old, he was taking the craft more seriously and released his first official remix to DJ Unk's “Walk it out.
Teetering on the boundaries of multiple genres of music, Bam Roc describes his music as Hip-Hop, but a mixture of different cultures combined with Drill music to cater to the ears of his people in NYC today.
"My music is more Hip-Hop, but my style has a mixture of different cultures. I listen to a lot of Rock and Pop music as well from the early 2000’s and I also like to cater to the people's ears. Drill music started for me in 2018 where I decided to switch it up a little bit and work on adding another style and flow to my arsenal," Bam Roc explained. "Working on Drill music helped me channel my energy more when recording, giving off a different flare. Knowing I can be lyrical I blended the drill with my Hip-Hop and I created my own style for people to listen to and gravitate towards"
Today H-Town artist Jimmy Bolt delivers the visual to his lively new track "YEX." Making a play on the word "sex" Jimmy has fun with his crew while "yexy" women bounce around a yacht and turn out a vacation in the tropics. Featuring "YEX" merchandise throughout, Jimmy Bolt proves why the spotlight is on him as he makes a run for next up in Houston's competitive rap scene.
"Yex is going crazy - it all started when my friends and I were joking around and started a dictionary of Y words. So like sex, we said change the sex to yex. So we just branded everything, we got the shirts, the hats, the socks and the condoms. I always have some bad females around me so it's just a vibe. The yock star vibe, the girls, the cars, the money. Yock star lifestyle, might not make it," he joked.
In the music video Jimmy Bolt lives up to his name as his electric personality and non-stop energy fly off the screen. One look at this video and it's clear this 3rd Coast artist draws energy the music pulsating through his veins.
"For one, I draw energy from life and my passion and love for music itself, so I always try to translate that love to the songs and to the records. Lighting bolts and bolts that's just that whole vibe, and it's what fuels me to turn up as an artist," Jimmy Bolt explained. "But secondly my family, my pops, they are the ones that fully give me just that energy to keep going. Truthfully that's why I have that get up and go get it mentality everyday - I stay ready. You never have to get ready if you always stay ready."
Originally the visual started off as a behind the scenes vlog, but the episode became so epic during the filming Jimmy decided to turn the footage into an actual video. While the visual looks like it's all fun and games, at one point during filming things got so crazy Jimmy Bolt had to keep the peace between dueling ladies fighting for camera time. Needless to say viewers are in for a mini royal rumble cat fight that takes this visual to new levels. And, although things got crazy in the tropics, no video vixens were harmed during the filming of this raucous music video.
"A few females had got into a little argument and the one girl just walked up to the other and hit her. I was like, 'Hell naw' because they were both bad, but I was like, 'Yall ladies not gonna be fighting here!' So I tried to break it up but one of them girls was strong as hell. They broke my Chrome Hearts frames, my glasses, I was pissed, things got crazy!"
Raised in a musical family, Jimmy Bolt is a natural when it comes to creating and visualizing the feel to his music and the industry has taken notice after his collaborations with Lil Keed, SSG Splurge and co-signs from OG Louie the XIII, Rubi Rose, Gunna, Lil Baby, Trippie Redd and more.
"Music was just something that I was always around and heard. My pops was in music, he was a band instructor, so I always heard all types of music from Jazz to Pop, to Rap to Rock. So I've always been around it and had an ear for it. Around four or five years ago I just started doing it, so it went up from there"
Coupled with a physique that includes a crazy workout each day, Jimmy Bolt has the music and look to back his growing fan base that's spread outward from Houston and to the surrounding areas.
"We call our fans the Yang - not the gang - but Yang. It's a whole fan club and the whole lit crowd of people that are always gonna tee-up and wear the merch and just catch the full vibe," Jimmy Bolt said. "Get ready Yang, this is our year, we gonna drop this crazy shit and show y'all something that you've never seen before. Real life yock star ish, on Yod."
Recently Columbus native and Ohio word spitter, Cap City Kid delivered his new project In Due Time. Fans of the 26 year-old talent have been waiting patiently for this new release that shows this highly capable wordsmith in his best light, displaying maturity and growth in his music with each release.
Consolidated into five new songs for fans, In Due Time is a coming of age project that gives fans something to latch on to as Cap City Kid prepares to hit fans relentlessly with more music.
“It’s been a little bit since I released music, all 2019 I had done this thing where I was putting out a song a week. Just kind of because I could and because I was just trying to build my catalog. Since then I’ve been working on a lot of music especially all of last year going to the top of this year. Really I got multiple albums worth of stuff, but I really just wanted to get a project out there,” Cap City Kid explained.
“This is just like a little appetizer almost because the rest of the year we have multiple projects planned, multiple releases, singles more like EPs and full length albums. I just wanted to get something out there, you know, that was a small, but like good compilation music. A couple of different sounds on there for people to digest and just kind of a set up for the rest of the year. I didn’t want to start too crazy with a full length album or anything. But I just wanted to come with some good music that I could preface the rest of the year with and reach out to the fans.”
Pieced together with producers from across the internet, Cap City Kid has been locked in with lesser known up-and-coming producers after having worked with big artists like DJ Mustard on more recent projects.
“Sometimes if a random producer sends me beats whether they got my email through social media or whatever, I’m always going through those and just listening because you never know what you’re going to find. I find music from the dopest and most obscure random places. So it was crazy. A lot of the producers that I worked with on this project are still on their own come-up just like I am, which honestly makes it even doper,” Cap City Kid said.
“Cause once this project prospers and we get it to the place we want to get it. It’s a win for both of us and advances us both further in our careers. So lately I’ve been working with smaller ones, man. I’ve gotten to work with big producers in the past. I’ve been fortunate to work with DJ mustard on my last project which was crazy. And obviously he’s a whole other level of super producer at this point in the rap game, but this was just something different and still very special without the big names.
Remaining true to the city that gave him his name, Cap City Kid is forever thankful to be able to draw fans from the adjacent Ohio State University and the community that surrounds him in Columbus.
“I always say it’s a blessing and a curse being in Columbus. I say it’s a blessing because there hasn’t been a major artist really yet to come out of Columbus, so there’s got to be someone that’s finally going to break through at some point. And why can’t it be me? And it’s also a curse because no one has broken out of Columbus. So there’s no like alpha that came out of the city, that people can follow that same path or you know, be a mentor throughout this journey,” Cap City Kid said.
“At the same time, it’s also a dope city because there’s a lot of young people – we got to OSU right down the street, you know, it’s one of the biggest campuses in the country and the world. It’s absolutely nuts, so the resources are like everywhere, man, you got 80,000 students here and pretty much my target audience already as it is right now. There’s a lot of dope venues in Columbus, there’s a lot to take advantage of and there’s also a lot of dope artists in Columbus that just like me, I feel like haven’t gotten the proper recognition. So I’m hoping this project sheds some light on the city.”