RapIndie

Today South Florida artist Cameron Airborne, drops the music video for his song "No Cuffin" featuring buzzing rapper Jackboy. In the Andrew Colton directed music video, listeners get a hazy and psychedelic visual to go along with Cameron Airborne's catchy Summer bop.

"The beat was a collaborative track with K.E. on the Track. He laced up the beat and I got Jackboy on there for the hook too. It's just real catchy, we shot the video for the track and it just a had kind of club or pop vibe to it. It's definitely a Summer song and its very upbeat and kind of fast paced, it def keeps the head nodding."

Combing elements of guitar and singing, Cameron Airborne has found a lane doing his own thing combining it all with rap after performing in a band early on in his career.
"I play guitar because I had played in a band before and I ended up rapping. It gave me stage experience and the drive to want to do my own thing." Cameron Airborne explained.
"I branched out and started doing my own music and I always wrote my own poetry so transitioning to rapping was natural. I can make trap music, I can make pop catchy sounding music and I can make real lyrical stuff too. When I put out a projects I try to put out a little something for everyone to take something away from the project."

Although most of the world has been shut down over the past few months with COVID-19, Cameron Airborne remains busy producing instrumentals and gearing up for his own studio where he will be able to record artists there.

"Im just on the independent grind, I'm opening up my own studio and that way I can make money, just recording and doing sessions," Cameron Airborne explained. "I've been producing my own instrumentals and so I have a lot of music lined up and some big features tucked away for the right time to present them."

[embed]https://youtu.be/SHyjemcwl4Q[/embed]

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I think there is still a hunger for good music. Recently there has been a shift towards ethnic focused presentation to coincide with the politics in modern life. The problem is ethnic focused presentation is redundant and doesn't open people's mind enough. It normalizes the culture by making it familiar, teaches respect, it may even preserve self-esteem, but it's too easy. Lil Wayne's witty word play, Drake's singing, Kanye's production, and Odd future's tongue-twisters and intelligent lyricism were massive steps forward. The new school rappers are all at the same level of hype, and all at the same level of difficulty too. That may be the ghost writing. It may be guilt connected to lifestyle. It may just be the lack of formal help randomizing the spread of attention to reflect average trapper salary. Whatever the reason, giving up on hip hop to pursue other genres isn't necessary. Explore rap and take it somewhere new before you give up on it especially if it's the genre that sparked your career. There is a market for it, they are just bored.