Kendrick Lamar has had a big year. His infamous Drake beef song has had more exposure than his entire discography put together. Intelligently, he has chosen to use that spotlight to introduce these casual listeners to his actual music. Kendrick Lamar is the most creative rapper in the game. Every release he does something you haven't heard. We choose to stay away from the "Big 3" argument because being a great "indie rapper" is a different set of criteria. Any 10 seconds of "GNX" proves his talent and is top notch hip hop, but activism is divisive. How do we make the world better? More fair? "Tv off" is a great song, but the message is a little open ended. He explores several different angles of reality. The rappers with depth are getting older, and although they are aging well, the lack of upcoming artists makes celebrating seasoned rappers seem like over-hype. Interestingly, the song "GNX" addresses this reaction by featuring three rappers that seriously miss the target.
