Cross-Over Rappers)
Equal Audience Hype)
Tyler, the Creator has re-released his critically acclaimed "Call Me If You Get Lost" album while adding new songs. On this release, Tyler seems to have left his humbling-intelligence angle in favor of ethnically-proud classism. Although he does have an elevated position in society, it's more about his intelligence than his flaunted wealth. He's not connecting to the rich proportionally to how much he seems to be trying to. Lyrically, Tyler's using a lot of really strong concepts with a standard rapper aesthetic which is problematic because a lot of his audience isn't alerted by his former aesthetic to cue in on how deep his multi-layered lyricism is. This release is the most universal, "casual listener appealing" he's ever dropped, but he doesn't seem to have the same cult-like endorsement from his skater market or from his new affluent market. There's an element of ethnic pride which is very new for Tyler and seems a bit rough because privilege and intelligence are not common in the black community. As always, Tyler is a little ahead of his time, but his brand's respect makes everything he drops extremely significant socially.
