A lot of rappers market to their own cultures. In 2025, it barely makes sense to try to do otherwise. However, when you do make cross-over content "what makes you special" is the theme for most of it. While that question is misguided, a fun question is "what would make you special?" Before you say "nothing", give the opportunity some thought.
RapIndie has to work with what's out there. Truthfully, a lot of rappers are living very difficult lives. When we showcase the rap game in its entirety, we get accused of endorsing all of their behavior. When we solely showcase the positive rappers, we get accused of hiding their behavior. While both are valid points, which would you prefer?
Is intelligence-level tribalism our fault or is it the result of a distinction made by other cultures? Maybe there's a middle ground between demanding people in poverty to be magically educated and branding "authentic" black culture as "ignorant". Maybe we're already being taught to relate to each other using metaphors. Maybe poverty based music is connecting with a majority that only has the illusion of intelligence.
Have you ever noticed that when tearing people down, everyone is an expert. However, when it's time to build themselves up, they struggle on a comical level.
Winners don't feel like winners anymore. And that's a problem because they end up over-powered trolls and life-wreckers with endless resources. Building yourself up is a skill that you have to practice. You can't put everything at the bottom.