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Technology has given a voice to countless artists. However, it has drastically weakened the impact of that music on their audiences. How do you measure music's importance beyond it's problem solving efficiency?
Concerts send a strong message and defy politics if only for a few minutes. Artists give hope for relationships that are organic and emotionally satisfying. Songs that are imperfectly targeted can reach people that are overlooked by everything else. Music is important and technology is vital to sharing it well.
First off, Drake is a Canadian icon and one of the most successful rappers ever. His rise to fame was cemented by his invention of the OVOXO genre. From there, Drake has made countless radio hits and memorable viral tracks. In a couple years, his talent will resurface because the attention span of the internet is really small.
The Kendrick diss battle started like a cypher and ended like a lawsuit. The only reason that was a KO to Drake's momentum was because his current music is 99.99% fueled by hip hop culture rather than artistic talent. I don't mean he's not making good music, it's just not as good as the music that made him famous.
Drake's secret weapon is his pull with females. If he could maintain a serious relationship like Kim and Kanye, he'd be helping hip hop culture heal from indoctrination while reminding the culture why they put him on initially.
Justin Bieber was a meteoric pop artist and one of the first artists to be discovered from the internet. However, with Scooter Braun's help, Justin made a persona and discography that was original and impressively optimized to the taste of the entire female gender. Justin has gone through many transformations both internally and externally, but what's been consistent is his social finesse. Swag 2 is a very excellent album if not a little too long. Justin Bieber is a source of pride to his audience and his name is synonymous to pop music. The one problem is for love songs, he doesn't seem the most sincere. Maybe it's just his media presence, but for a 44 track album, the song about eating the fruit in the Garden of Eden raises questions.
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