Playboi Carti - I Am Music/Music (R.I. Review)

Playboi Carti is a rapper from Atlanta Georgia. Playboi started an honorary member of Asap Mob, which meant he had a dual market and a lot of clout before he had music. From his first released song, he was different. He has a score to settle with elitist culture and it manifests itself in this extremely nuanced competitiveness in his lyrics and presentation. However, that's why he's so popular. His conquest is soothing to his marginalized audience and is consistently victorious as well. This album is as good as his former releases and the collaborations are impressive. His branding is based on effortlessness, but it kinda feels wrong to praise such lazy writing. If he wanted to, he could do a better job of earning his position as an artist but we'll see how many times he can get by with his current formula.

How To Promote Yourself As A Music Artist

One of the best ways to self promote is to retrace how you found other artists. The reason this is important is every genre is different and you probably make the kind of music you like.

Another way to promote is to be different. It may be tempting to follow trends, but originality is very important for relevancy and narrowing competition.

The last advice is go to the source. Record labels, managers, influencers; Don't beat around the bush. Usually the music industry has key people that "gate keep" and scout talent.

There are a lot of really talented artists that simply can't get on the surface of culture. That may be by design. We accept artist suggestions at rapindie@rapindie.com.