Showing posts with label Tyler The Creator. Show all posts
Showing posts with label Tyler The Creator. Show all posts
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Tyler has a clout in suburbia that is bigger than rock bands. Likewise, RapIndie was a blog that formerly but is no longer: a suburban thing. Tyler resonates in many areas that no one else does, but it's a little bit of a personal bias to overhype him because of it.
Tyler, The Creator... Arguably the pioneer of indie rap/hipster rap/alternative rap; His career is gargantuan compared to the hipster bands beside him at the time of his rise to fame. He's a blend of intelligence and radical perspective that mixes German and African culture in a way that has a social value only limited by its inability to be faked by other rappers.
Tyler began as the Marilyn Manson of hip hop. Although it's nice that he has gathered a younger content-sensitive audience for his newer music, disowning his previous music like he often does is just a waste of a lot of momentum.
Chromakopia may not blow you away the first listen, but that's not what his music does. He meticulously designs his music to combine his visuals, messages, and audience representation, into a unified experience that makes more sense each time you listen. His songs are also created to be performed.
The best song of the album is a collab with School Boy Q, which is a good matchup because Tyler doesn't always have imaginative flows or clever punchlines, and Schoolboy Q doesn't have a brand as strong as Tyler to generate listeners.
Belittling Odd Future is a little dismissive of their contributions to his career, and the raps themselves are probably the least impressive aspect of the release. All in all, Tyler is working hard and it's paying off.
Tyler, the Creator has re-released his critically acclaimed "Call Me If You Get Lost" album while adding new songs. On this release, Tyler seems to have left his humbling-intelligence angle in favor of ethnically-proud classism. Although he does have an elevated position in society, it's more about his intelligence than his flaunted wealth. He's not connecting to the rich proportionally to how much he seems to be trying to. Lyrically, Tyler's using a lot of really strong concepts with a standard rapper aesthetic which is problematic because a lot of his audience isn't alerted by his former aesthetic to cue in on how deep his multi-layered lyricism is. This release is the most universal, "casual listener appealing" he's ever dropped, but he doesn't seem to have the same cult-like endorsement from his skater market or from his new affluent market. There's an element of ethnic pride which is very new for Tyler and seems a bit rough because privilege and intelligence are not common in the black community. As always, Tyler is a little ahead of his time, but his brand's respect makes everything he drops extremely significant socially.
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