Justin Bieber was a meteoric pop artist and one of the first artists to be discovered from the internet. However, with Scooter Braun's help, Justin made a persona and discography that was original and impressively optimized to the taste of the entire female gender. Justin has gone through many transformations both internally and externally, but what's been consistent is his social finesse. Swag 2 is a very excellent album if not a little too long. Justin Bieber is a source of pride to his audience and his name is synonymous to pop music. The one problem is for love songs, he doesn't seem the most sincere. Maybe it's just his media presence, but for a 44 track album, the song about eating the fruit in the Garden of Eden raises questions.