Ladies, do I even need to explain this? Bloggers are nerds, but somebody needs to be scoring.
Showing posts with label Article. Show all posts
Showing posts with label Article. Show all posts
In some ways, RapIndie is a very simple concept: innovative/universal rap music for fans of rap culture. The demographic that appreciates rap has complete access to it. It works.
However, in other ways, RapIndie's audience is a little complicated. We know that from the feedback. Lately, we have audiences that focus on the ethics of the writings. That's fine, but the music is a lot less ethical than the writings (assuming they listen to it).
Drake got booed at Camp Flog Gnaw, which in my opinion really speaks volumes about the complexity of the indie rap community. Who's your favorite rapper? Do you like ethical intelligence? Diverse intelligence? Interesting people? It seems like indie rap has a radically intolerant audience that looks for tolerance. Whatever makes you a fan of RapIndie, our goal is to amplify it.
Exclusivity is cool. When you're a part of something exclusive, it usually represents something meaningful.
RapIndie isn't about exclusivity. Indie rap is a mix of indie music and hip hop influences in a "best of both worlds" kinda package.
Our goal is not to make people feel excluded. We want to be who everyone goes to for rap music.
In the monotony of modern existence, music has become a background experience for most rather than a foreground experience. Independent hip hop is no different. RapIndie has a catalog of nearly 1000 posts, but if you want to become one of them, this is what RapIndie looks for:
1. Raps that are difficult or creative.
2. Artist authenticity (rapping about their own lives).
3. Cultural significance (songs that elicit social reactions from people).
4. Empowerment (songs that break stereotypes, or songs that display stereotypes in a positive light).
Tyler has a clout in suburbia that is bigger than rock bands. Likewise, RapIndie was a blog that formerly but is no longer: a suburban thing. Tyler resonates in many areas that no one else does, but it's a little bit of a personal bias to overhype him because of it.
In the hipster era, we had an endless assortment of prolific artists to choose from. Although they were not always the most ethical, they were authentically talented. Running a blog means reflecting the industry, just as much as sharing my favorite music.
How many saints go viral?
In 2024, we noticed that audiences seem more interested in the technology and ideas than they are the music.
Although the immediate inclination is to pass the indifference off on cultural rejection or audience gathering issues, a more accurate explanation is that most music in 2024 is intentionally mediocre to preserve unity and share cultural momentum.
People frown on talented, substantially different, or intellectual rap for not helping the core hip hop-base enough. The irony is maybe it's a good thing for the words to outshine being in the field.
Clines are a very powerful argument, but if there was an argument for it, you wouldn’t listen. Am I wrong?
We at RapIndie don't look for generic rappers. The reason why is selective acceptance is not solved by an all or nothing ultimatum. When given the ultimatum, many audiences choose nothing.
Complete embrace of the heritage may do more good than trying to deviate. However, the culture is largely funded by people that hide excellence and don't seem to want to empower hip hop. Is it safe to follow their lead?
That's why rebelling against the need/favoritism towards natural talent (sending the message anyone can make music) can ironically make satirical artists more engaging than sincere artists. Also, music is a lot of work and some people don't have enough confidence to admit how much they love hip hop and how serious their efforts truly are.
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