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"Serious Hip Hop."


Repetition is everywhere. A lot of content is un-inspired, underwhelming, and irrelevant. Automation can't simulate the energy of interaction. It can't make music that competes with the artists of the past generations. We've seen rappers like 21 Savage that sound like they learned how to rap on their debut. We've seen rappers like Eminem that couldn't rap any faster and still be understood. As a result, many of these rappers don't evoke a reaction; positive or negative. That's a really big problem because entertainment is supposed to be entertaining.

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